Cooper vs Yokohama Tires (In-Depth Comparison)

When it comes to choosing the right tires, the decision can be overwhelming.

That’s why I decided to delve into the Cooper vs Yokohama debate.

In this post, I’ll compare these two renowned tire brands from every angle: their fascinating history, dry, wet, and snow performances, mileage warranties, average lifespan, prices, and the pros and cons of each.

By the end, we’ll uncover which brand reigns supreme.

Let’s dive in!

Cooper vs Yokohama – Comparison Table

Cooper Yokohama
Country of Origin United States of America Japan
Year Founded 1914 1917
Made In Mississippi, Ohio, and Arkansas but could also be made in China Salem, VA, West Point, MS, or Tokyo, Japan
Parent The Goodyear Tire & Rubber Company (USA) Furukawa Group (Japan)

About the Brands

1. Cooper

Cooper Tire is an American brand that was founded in 1914 and is currently owned by the The Goodyear Tire & Rubber Company.

The Goodyear Tire & Rubber Company bought Cooper in 2021 for about $2.8 billion worth in cash and shares.

With its headquarters in the United States, Cooper has a rich history in the tire industry.

Over the years, it has become renowned for its quality and innovative tire designs.

From its humble beginnings, Cooper Tire has steadily grown, establishing itself as a leading player in the industry.

The brand has consistently focused on manufacturing tires that deliver exceptional performance, durability, and safety.

Cooper has also expanded its product range to cater to various vehicles, including passenger cars, SUVs, trucks, and motorsports.

Through its commitment to excellence, Cooper Tire has built a strong reputation among drivers worldwide.

The brand’s dedication to research and development has allowed it to introduce cutting-edge technologies, enhancing traction, handling, and fuel efficiency.

Cooper’s tire offerings are widely recognized for their reliability, making them a popular choice among consumers.

With a century-long legacy, Cooper Tire continues to thrive, providing drivers with high-quality tires that deliver a smooth and comfortable ride while ensuring safety on the road.

Mostly Known for Manufacturing Tires For:

  • Passenger cars
  • SUVs (Sport Utility Vehicles)
  • Light trucks
  • Commercial trucks

2. Yokohama

Yokohama is a renowned tire brand with a rich history that dates back to 1917.

Founded in Japan in a joint venture between Yokohama Cable Manufacturing and B.F. Goodrich, Yokohama tires have become synonymous with quality and performance.

The brand is now a subsidiary of the Furukawa Group.

Over the years, Yokohama has established itself as a global leader in the tire industry, offering a wide range of products for various vehicles, including cars, trucks, and SUVs.

With a focus on cutting-edge technology and tire engineering, Yokohama has consistently delivered high-performance tires that provide excellent traction, durability, and fuel efficiency.

The brand’s commitment to quality and innovation has earned it a loyal customer base worldwide, making Yokohama a trusted choice for drivers seeking reliable and high-performing tires.

Mostly Known for Manufacturing Tires For:

  • Passenger cars
  • Performance cars
  • SUVs (Sport Utility Vehicles)
  • Mini vans
  • Crossovers
  • Trucks
  • Vans
  • High-performance vehicles
  • Commercial vehicles
  • Tractors
  • Bicycles


1. Dry Performance

I’m going to compare the performance of two summer tires as they are the ideal type in dry weather.

I’m taking a look at the Cooper Zeon RS3-G1 vs the Yokohama Advan Sport V105.

In my evaluation, the Cooper Zeon RS3-G1 receives a dry performance rating of 4.3 out of 5.

It has been praised for its exceptional grip, handling, and dry braking capabilities.

The tire offers a comfortable ride with minimal cabin noise, which enhances the overall driving experience.

On the other hand, the Yokohama Advan Sport V105 earns a dry performance rating of 4.8 out of 5.

It boasts superior handling, wider tread blocks for enhanced dry performance, maximum grip, and positive customer feedback.

Based on these findings, I declare the Yokohama Advan Sport V105 as the winner with a slightly higher rating.

2. Wet Performance

For the wet performance, I’ll be comparing the Cooper CS5 Ultra Touring vs the Yokohama Avid Ascend GT.

Based on my research, I would rate the wet performance of the Cooper CS5 Ultra Touring tire as 4.8 out of 5.

It has consistently received positive reviews for its amazing wet performance, excellent wet traction, short stopping distances, and the benefits of its asymmetric tread pattern.

As for the Yokohama Avid Ascend GT tire, I would rate its wet performance as 4.6 out of 5.

It offers excellent hydroplaning resistance, stable handling in rainy conditions, and features TriBLEND compound technology for exceptional handling and braking on wet roads.

Ultimately, both tires perform admirably in wet conditions, making it a tie.

3. Snow Performance

We all know that you need dedicated winter tires if you’re going to be driving on harsh winter conditions.

That’s why I’ll be comparing the snow performance of two specialized winter tires – Cooper Discoverer True North vs Yokohama iceGUARD iG52c.

In my evaluation of the Cooper Discoverer True North and the Yokohama iceGUARD iG52c tires, I would rate the snow performance of the Cooper Discoverer True North as 4.7 out of 5.

It demonstrates excellent traction and performance in various winter conditions, incorporating advanced winter tire technology.

Similarly, the Yokohama iceGUARD iG52c tire scores 4.5 out of 5, showcasing reliable snow performance with its design features.

Both tires offer commendable snow performance, making it difficult to declare a clear winner.

It seems that both options would provide satisfactory performance in snowy conditions.

4. Mileage Warranty and Tread Life

Cooper Yokohama
Treadwear Warranty up to 80,000 miles tread life warranty up to 80,000 miles tread life warranty
Average Tread Life Cooper tires are known for their durability and are typically guaranteed to last between 30,000 to 50,000 miles. Yokohama tires can last anywhere between 50,000 to 85,000 miles.

Based on my research, the mileage warranty for both Cooper and Yokohama tires is up to 80,000 miles.

However, the average lifespan differs between the two brands.

Cooper tires are generally durable and expected to last between 30,000 to 50,000 miles.

On the other hand, Yokohama tires have a longer average lifespan, ranging from 50,000 to 85,000 miles.

Therefore, if you’re looking for tires with a longer potential lifespan, Yokohama might be the better choice.

5. Prices

In this section, I’ll be taking a look at the price ranges of both tire brands – Cooper vs Yokohama.

I’ll be using one of the biggest tire and wheel retailers in the US for this comparison – Discount Tire.

Here is a comprehensive table that showcases each brand has to offer:

Cooper Yokohama
Average Price Range (Discount Tire) $73 to $585 /ea $68 to $805 /ea
Cheapest Tire (Discount Tire) Evolution Winter Studded goes from $73 – $225 /ea Iceguard IG53 goes from $68 – $197 /ea
Most Expensive Tire (Discount Tire) Discoverer STT Pro goes from $220 – $585 /ea Advan Sport goes from $255 – $805 /ea

6. Pros and Cons


Pros Cons
Excellent performance and handling characteristics Cooper tires may not be as widely available as other tire brands
Designed to be durable and long-lasting
Wide range of tire options to suit different vehicles and driving needs


Pros Cons
Reasonable pricing, offering good value for their cost None
Excellent traction, particularly in dry conditions
Stable and safe handling

7. Popular Tires

Here are some notable tires from Cooper:

  • Discoverer STT Pro
  • Discoverer AT3 4S
  • Evolution Tour

Some of Yokohama’s best tires are shown below:

  • Advan Apex V601
  • Avid Ascend GT
  • Geolandar A/T G015

Which Is the Better Brand Overall?

Based on the evaluation of dry performance, Yokohama Advan Sport V105 takes the lead with a slightly higher rating.

When it comes to wet performance, both Cooper CS5 Ultra Touring and Yokohama Avid Ascend GT perform admirably, making it a tie.

In terms of snow performance, both Cooper Discoverer True North and Yokohama iceGUARD iG52c provide satisfactory performance.

However, Yokohama tires have a longer average lifespan, making them a better choice in terms of longevity.

Taking all factors into account, Yokohama emerges as the overall winner.