Goodyear vs Yokohama Tires (In-Depth Comparison)

When it comes to choosing the perfect set of tires, the decision can often leave us feeling overwhelmed.

Today, I want to shed some light on the infamous Goodyear vs Yokohama debate.

In this post, we’ll delve into the depths of both brands, examining their rich history, performance in dry, wet, and snowy conditions, mileage warranties, average lifespan, and of course, their prices.

Join me on this tire-treading journey as we uncover the pros and cons of each brand, ultimately determining which one reigns supreme.

Goodyear vs Yokohama – Comparison Table

Goodyear Yokohama
Country of Origin United States Japan
Year Founded 1898 1917
Made In mostly in Akron, United States, but the company also has factories in Venezuela, India, Turkey, and Malaysia Salem, VA, West Point, MS, or Tokyo, Japan
Parent The Goodyear Tire & Rubber Company (USA) Furukawa Group (Japan)

About the Brands

1. Goodyear

The Goodyear brand, founded in 1898 in the United States, is a renowned tire manufacturer and a subsidiary of The Goodyear Tire & Rubber Company.

It has a rich history that spans over a century.

Goodyear has consistently displayed a commitment to innovation, quality, and performance.

Throughout the years, they have developed groundbreaking technologies and patented tire designs that revolutionized the industry.

The brand’s success can be attributed to its dedication to providing reliable tires for various vehicles, including cars, trucks, motorcycles, and aircraft.

Goodyear’s products have garnered a reputation for their durability, traction, and superior handling.

Over time, the company has expanded its global footprint, establishing a strong presence in numerous countries.

Today, Goodyear remains a trusted and respected name in the tire industry, continuously pushing boundaries to meet the evolving needs of consumers worldwide.

Mostly Known for Manufacturing Tires For:

  • Passenger cars
  • SUVs (Sport Utility Vehicles)
  • Light trucks
  • Commercial trucks
  • Buses
  • Motorcycles
  • Racing cars
  • Farm equipment
  • Heavy earth-moving machinery
  • Aircraft
  • Bicycles

2. Yokohama

Yokohama is a renowned tire brand with a rich history that dates back to 1917.

Founded in Japan in a joint venture between Yokohama Cable Manufacturing and B.F. Goodrich, Yokohama tires have become synonymous with quality and performance.

The brand is now a subsidiary of the Furukawa Group.

Over the years, Yokohama has established itself as a global leader in the tire industry, offering a wide range of products for various vehicles, including cars, trucks, and SUVs.

With a focus on cutting-edge technology and tire engineering, Yokohama has consistently delivered high-performance tires that provide excellent traction, durability, and fuel efficiency.

The brand’s commitment to quality and innovation has earned it a loyal customer base worldwide, making Yokohama a trusted choice for drivers seeking reliable and high-performing tires.

Mostly Known for Manufacturing Tires For:

  • Passenger cars
  • Performance cars
  • SUVs (Sport Utility Vehicles)
  • Mini vans
  • Crossovers
  • Trucks
  • Vans
  • High-performance vehicles
  • Commercial vehicles
  • Tractors
  • Bicycles


1. Dry Performance

I’m going to compare the performance of two summer tires as they are the ideal type in dry weather.

I’m taking a look at the Goodyear Eagle F1 Asymmetric 3 vs the Yokohama Advan Sport V105.

In my expert opinion, as someone who has extensively researched and evaluated the dry performance of both tires, I would rate the Goodyear Eagle F1 Asymmetric 3 with a commendable 4.5 out of 5.

It has received high praise for its short braking distance, exceptional handling speed, and impressive dry traction.

On the other hand, the Yokohama Advan Sport V105 boasts an even higher rating of 4.8 out of 5.

Its wider tread blocks, maximum grip, and superior handling contribute to an outstanding dry performance, making it a top choice for performance-oriented drivers.

Thus, the Yokohama Advan Sport V105 emerges as the winner in terms of dry performance.

2. Wet Performance

For the wet performance, I’ll be comparing the Goodyear Assurance WeatherReady vs the Yokohama Avid Ascend GT.

Based on my research, I would rate the Goodyear Assurance WeatherReady tire’s wet performance as a 4.3 out of 5.

It features an asymmetric tread pattern and traction grooves to enhance water evacuation, indicating it delivers reliable wet traction.

Positive feedback on handling and traction on wet roads supports its wet performance.

On the other hand, the Yokohama Avid Ascend GT tire achieves an overall wet performance rating of 4.6 out of 5.

It excels in hydroplaning resistance and stable handling in rainy conditions, thanks to its all-season design and TriBLEND compound technology.

Thus, the Yokohama Avid Ascend GT tire seems to offer slightly better wet performance.

3. Snow Performance

We all know that you need dedicated winter tires if you’re going to be driving on harsh winter conditions.

That’s why I’ll be comparing the snow performance of two specialized winter tires – Goodyear Ultra Grip Ice WRT vs Yokohama iceGUARD iG52c.

Based on my research and personal snow performance rating, I would rate the Goodyear Ultra Grip Ice WRT tire at 4.4 out of 5 and the Yokohama iceGUARD iG52c tire at 4.5 out of 5.

Both tires exhibit impressive features designed to enhance snow performance, such as Winter Reactive Technology and optimized traction.

Although the Yokohama tire has a slightly higher rating, the difference is minimal.

Therefore, I declare a tie between the two tires, as they both offer excellent snow performance capabilities.

4. Mileage Warranty and Tread Life

Goodyear Yokohama
Treadwear Warranty up to 80,000 miles tread life warranty up to 80,000 miles tread life warranty
Average Tread Life Goodyear tires are expected to last anywhere between 30,000 to 65,000 miles on average. Yokohama tires can last anywhere between 50,000 to 85,000 miles.

Based on my research, both Goodyear and Yokohama offer a treadwear warranty of up to 80,000 miles, which indicates their confidence in longevity.

However, when it comes to average lifespan, Goodyear tires tend to last between 30,000 to 65,000 miles, whereas Yokohama tires have a slightly longer range of 50,000 to 85,000 miles.

So, Yokohama tires generally offer a higher average lifespan compared to Goodyear tires.

5. Prices

In this section, I’ll be taking a look at the price ranges of both tire brands – Goodyear vs Yokohama.

I’ll be using one of the biggest tire and wheel retailers in the US for this comparison – Discount Tire.

Here is a comprehensive table that showcases each brand has to offer:

Goodyear Yokohama
Average Price Range (Discount Tire) $75 to $1,027 /ea $68 to $805 /ea
Cheapest Tire (Discount Tire) Eagle RS-A goes from $75 – $299 /ea Iceguard IG53 goes from $68 – $197 /ea
Most Expensive Tire (Discount Tire) Eagle NCT5 goes from $317 – $1,027 /ea Advan Sport goes from $255 – $805 /ea

6. Pros and Cons


Pros Cons
Wide range of tire options for different types of vehicles Goodyear tires can be more expensive compared to other brands
Goodyear tires are known for their high quality and durability
Long history of producing specialized tires for racing


Pros Cons
Reasonable pricing, offering good value for their cost None
Excellent traction, particularly in dry conditions
Stable and safe handling

7. Popular Tires

Here are some notable tires from Goodyear:

  • Eagle F1 Asymmetric 3
  • Assurance WeatherReady
  • Wrangler All-Terrain Adventure with Kevlar

Some of Yokohama’s best tires are shown below:

  • Advan Apex V601
  • Avid Ascend GT
  • Geolandar A/T G015

Which Is the Better Brand Overall?

Based on the information provided, the winner in terms of overall performance would be Yokohama.

With its Yokohama Advan Sport V105 tire offering superior dry performance and the Yokohama Avid Ascend GT tire providing slightly better wet performance, Yokohama emerges as the better pick.

Although both brands have excellent snow performance and offer similar mileage warranties, Yokohama tires tend to have a longer average lifespan.

Additionally, Yokohama offers good value for their cost, making them an attractive choice.