General vs Yokohama Tires (In-Depth Comparison)

General vs Yokohama: When it comes to choosing the perfect tires for your vehicle, the options seem endless.

That’s why I’ve decided to delve deep into the comparison between General and Yokohama.

In this post, we’ll explore their fascinating histories, evaluate their performances in dry, wet, and snow conditions, analyze their mileage warranties and lifespans, consider their prices, and weigh the pros and cons.

By the end, we’ll determine which brand reigns supreme.

So, let’s dive in and discover the ultimate tire champion!

General vs Yokohama – Comparison Table

General Yokohama
Country of Origin United States Japan
Year Founded 1915 1917
Made In Waco TX, Uvalde TX, Mayfield KY, Bryan OH, Charlotte NC, and Mt. Vernon IL in the US Salem, VA, West Point, MS, or Tokyo, Japan
Parent Continental AG (Germany) Furukawa Group (Japan)

About the Brands

1. General

General Tire, founded in 1915 in the United States, has a rich history as a tire manufacturer.

Originally established as the “The General Tire & Rubber Company,” it quickly gained prominence in the automotive industry.

Over the years, the brand’s commitment to innovation and quality led to its expansion and solid reputation.

General Tire became recognized for producing high-performance tires for all types of vehicles, including passenger cars, trucks, and SUVs.

In 1987, the German company Continental AG acquired General Tire, further enhancing its global reach and technological advancements.

Today, General Tire continues to offer a wide range of reliable and durable tires, combining cutting-edge technology with a legacy of excellence.

With Continental AG as its parent company, General Tire remains a trusted and respected brand, providing drivers with safety, performance, and comfort on the road.

Mostly Known for Manufacturing Tires For:

  • Passenger cars
  • SUVs (Sport Utility Vehicles)
  • Trucks
  • Crossover vehicles
  • Light trucks
  • Commercial vans
  • Off-road vehicles
  • All-terrain vehicles (ATVs)
  • Performance vehicles

2. Yokohama

Yokohama is a renowned tire brand with a rich history that dates back to 1917.

Founded in Japan in a joint venture between Yokohama Cable Manufacturing and B.F. Goodrich, Yokohama tires have become synonymous with quality and performance.

The brand is now a subsidiary of the Furukawa Group.

Over the years, Yokohama has established itself as a global leader in the tire industry, offering a wide range of products for various vehicles, including cars, trucks, and SUVs.

With a focus on cutting-edge technology and tire engineering, Yokohama has consistently delivered high-performance tires that provide excellent traction, durability, and fuel efficiency.

The brand’s commitment to quality and innovation has earned it a loyal customer base worldwide, making Yokohama a trusted choice for drivers seeking reliable and high-performing tires.

Mostly Known for Manufacturing Tires For:

  • Passenger cars
  • Performance cars
  • SUVs (Sport Utility Vehicles)
  • Mini vans
  • Crossovers
  • Trucks
  • Vans
  • High-performance vehicles
  • Commercial vehicles
  • Tractors
  • Bicycles


1. Dry Performance

I’m going to compare the performance of two summer tires as they are the ideal type in dry weather.

I’m taking a look at the General G-MAX RS vs the Yokohama Advan Sport V105.

In my assessment, both the General G-MAX RS and the Yokohama Advan Sport V105 demonstrate excellent dry performance.

I rate both tires with a score of 4.8 out of 5.

The General G-MAX RS showcases exceptional attributes such as crisp handling, strong braking, and sure-footed grip, while the Yokohama Advan Sport V105 offers superior handling, maximum grip, and a comfortable ride.

Given their similar dry performance ratings, I declare this matchup a tie.

2. Wet Performance

For the wet performance, I’ll be comparing the General AltiMAX RT43 vs the Yokohama Avid Ascend GT.

In my evaluation, I rate the General AltiMAX RT43 with a wet performance rating of 4.4 out of 5.

This tire has received positive reviews, showcasing its ability to offer good traction and consistent performance on wet roads.

Its versatility in both wet and dry conditions makes it a dependable choice.

On the other hand, the Yokohama Avid Ascend GT receives a wet performance rating of 4.6 out of 5.

This tire demonstrates exceptional hydroplaning resistance and stable handling in rainy conditions.

Its TriBLEND compound technology enhances handling and braking on wet roads.

Based on these ratings, the Yokohama Avid Ascend GT slightly outperforms the General AltiMAX RT43 in wet performance.

3. Snow Performance

We all know that you need dedicated winter tires if you’re going to be driving on harsh winter conditions.

That’s why I’ll be comparing the snow performance of two specialized winter tires – General AltiMAX Arctic vs Yokohama iceGUARD iG52c.

Based on my research and snow performance ratings, I would rate the General AltiMAX Arctic tire with a 4.6 out of 5 for its reliable snow performance.

Its innovative compound and tread pattern technologies enhance traction and grip on snow and ice, while positive reviews confirm its excellent grip on various surfaces.

On the other hand, the Yokohama iceGUARD iG52c tire receives a rating of 4.5 out of 5, indicating its suitability for snowy conditions with features like the extra-wide center rib and deep treads.

Therefore, the General AltiMAX Arctic tire appears to offer slightly better snow performance.

4. Mileage Warranty and Tread Life

General Yokohama
Treadwear Warranty up to 65,000 miles tread life warranty up to 80,000 miles tread life warranty
Average Tread Life General tires have an average lifespan of around 30,000 to 75,000 miles. Yokohama tires can last anywhere between 50,000 to 85,000 miles.

After researching, I found that General tires offer a treadwear warranty of up to 65,000 miles, while Yokohama tires provide a warranty of up to 80,000 miles.

On average, General tires last between 30,000 to 75,000 miles, while Yokohama tires can endure anywhere from 50,000 to 85,000 miles.

This suggests that Yokohama tires generally have a longer lifespan and offer better mileage warranty compared to General tires.

5. Prices

In this section, I’ll be taking a look at the price ranges of both tire brands – General vs Yokohama.

I’ll be using one of the biggest tire and wheel retailers in the US for this comparison – Discount Tire.

Here is a comprehensive table that showcases each brand has to offer:

General Yokohama
Average Price Range (Discount Tire) $71 to $595 /ea $68 to $805 /ea
Cheapest Tire (Discount Tire) Altimax RT43 goes from $71 – $187 /ea Iceguard IG53 goes from $68 – $197 /ea
Most Expensive Tire (Discount Tire) Grabber X3 goes from $238 – $595 /ea Advan Sport goes from $255 – $805 /ea

6. Pros and Cons


Pros Cons
Excellent price performance ratio, providing good value for their price General tires are generally considered to be in the mid-range segment
Wide range of tire options for different types of vehicles


Pros Cons
Reasonable pricing, offering good value for their cost None
Excellent traction, particularly in dry conditions
Stable and safe handling

7. Popular Tires

Here are some notable tires from General:

  • Grabber A/T X
  • Altimax RT43
  • Grabber HTS60

Some of Yokohama’s best tires are shown below:

  • Advan Apex V601
  • Avid Ascend GT
  • Geolandar A/T G015

Which Is the Better Brand Overall?

After considering the dry, wet, and snow performance, along with the mileage warranty and average lifespan, I declare Yokohama as the better pick overall.

Both brands have excellent dry performance, but Yokohama slightly outperforms in wet conditions.

In terms of snow performance, General AltiMAX Arctic is slightly better.

However, Yokohama offers a longer lifespan and better mileage warranty.

Considering these factors, Yokohama emerges as the winner.