Bridgestone vs Yokohama Tires (In-Depth Comparison)

When it comes to choosing the perfect tires for your vehicle, the debate between Bridgestone and Yokohama has long been a topic of interest among car enthusiasts.

In this post, I’ll be delving into the depths of both brands, exploring their histories, performances in dry, wet, and snowy conditions, mileage warranties, average lifespan, and even their price ranges.

By the end, we’ll determine which of these renowned brands reigns supreme.

Get ready for a tire showdown like no other!

Bridgestone vs Yokohama – Comparison Table

Bridgestone Yokohama
Country of Origin Japan Japan
Year Founded 1931 1917
Made In United States, Canada, Mexico, Costa Rica, Brazil, Argentine, Belgium, Spain, Poland, Italy, Hungary, Russia, Turkey, South Africa, Thailand, Indonesia, Taiwan, Vietnam, India, China, Australia, or Japan Salem, VA, West Point, MS, or Tokyo, Japan
Parent Ishibashi family (Japan) Furukawa Group (Japan)

About the Brands

1. Bridgestone

Bridgestone, a renowned tire brand, originated in Japan in 1931 and is currently owned by the Ishibashi family.

The company was founded by Shojiro Ishibashi, who aimed to produce high-quality tires for automobiles and other vehicles.

Over the years, Bridgestone has established itself as a global leader in the tire industry, offering a wide range of innovative and durable products.

Bridgestone’s success can be attributed to its commitment to research and development, allowing the brand to continually introduce new technologies and advancements.

The company’s focus on quality and performance has made it a trusted choice for drivers worldwide.

Bridgestone tires are known for their superior grip, durability, and excellent handling in various road conditions.

With a strong presence in both the consumer and commercial markets, Bridgestone has expanded its operations globally.

The brand has manufacturing facilities in numerous countries, enabling it to meet the growing demand for its products.

Bridgestone’s commitment to sustainability is evident through its eco-friendly initiatives, including the development of fuel-efficient tires and recycling programs.

Through its long and successful history, Bridgestone has cemented its position as one of the most respected and reliable tire brands, offering drivers safety, performance, and comfort on the road.

Mostly Known for Manufacturing Tires For:

  • Passenger cars
  • Trucks
  • Buses
  • SUVs (Sport Utility Vehicles)
  • Crossovers
  • Performance vehicles
  • Sports cars
  • Off-road vehicles
  • All-terrain vehicles
  • Commercial trucks
  • Agricultural vehicles
  • Construction equipment
  • Mining equipment
  • Motorcycles
  • Aircraft

2. Yokohama

Yokohama is a renowned tire brand with a rich history that dates back to 1917.

Founded in Japan in a joint venture between Yokohama Cable Manufacturing and B.F. Goodrich, Yokohama tires have become synonymous with quality and performance.

The brand is now a subsidiary of the Furukawa Group.

Over the years, Yokohama has established itself as a global leader in the tire industry, offering a wide range of products for various vehicles, including cars, trucks, and SUVs.

With a focus on cutting-edge technology and tire engineering, Yokohama has consistently delivered high-performance tires that provide excellent traction, durability, and fuel efficiency.

The brand’s commitment to quality and innovation has earned it a loyal customer base worldwide, making Yokohama a trusted choice for drivers seeking reliable and high-performing tires.

Mostly Known for Manufacturing Tires For:

  • Passenger cars
  • Performance cars
  • SUVs (Sport Utility Vehicles)
  • Mini vans
  • Crossovers
  • Trucks
  • Vans
  • High-performance vehicles
  • Commercial vehicles
  • Tractors
  • Bicycles


1. Dry Performance

I’m going to compare the performance of two summer tires as they are the ideal type in dry weather.

I’m taking a look at the Bridgestone Potenza RE-71R vs the Yokohama Advan Sport V105.

In my analysis, both the Bridgestone Potenza RE-71R and the Yokohama Advan Sport V105 exhibit exceptional dry performance, receiving a rating of 4.8 out of 5.

The Bridgestone Potenza RE-71R impresses with its brilliant traction, above-average cornering, and braking capabilities, particularly on the track.

On the other hand, the Yokohama Advan Sport V105 offers superior handling, wider tread blocks for enhanced dry performance, and positive customer reviews.

Considering their similar performance levels, I declare this a tie between the two tires in terms of dry performance.

2. Wet Performance

For the wet performance, I’ll be comparing the Bridgestone Potenza RE980AS+ vs the Yokohama Avid Ascend GT.

Based on my research and personal evaluation, both the Bridgestone Potenza RE980AS+ and Yokohama Avid Ascend GT tires have impressive wet performance ratings of 4.6 out of 5.

These ratings indicate exceptional wet traction, hydroplaning resistance, and stable handling on wet road surfaces.

While both tires excel in wet conditions, I cannot declare a clear winner as their wet performance capabilities are similar.

Therefore, it would be a tie between the Bridgestone Potenza RE980AS+ and Yokohama Avid Ascend GT in terms of wet performance.

3. Snow Performance

We all know that you need dedicated winter tires if you’re going to be driving on harsh winter conditions.

That’s why I’ll be comparing the snow performance of two specialized winter tires – Bridgestone Blizzak WS80 vs Yokohama iceGUARD iG52c.

In my evaluation, as someone giving the snow performance rating, I would rate the Bridgestone Blizzak WS80 tire with a score of 4.7 out of 5.

This tire excels in snow conditions, with its Multicell compound providing enhanced grip and stability on snow and ice.

Its focus on ice braking distance and traction makes it a solid choice for performance-oriented drivers.

On the other hand, the Yokohama iceGUARD iG52c tire receives a rating of 4.5 out of 5.

While it also offers reliable snow performance with features like an extra-wide center rib and deep treads, it falls just slightly behind the Blizzak in terms of overall snow performance.

Therefore, I declare the Bridgestone Blizzak WS80 as the better tire for snow performance.

4. Mileage Warranty and Tread Life

Bridgestone Yokohama
Treadwear Warranty up to 80,000 miles tread life warranty up to 80,000 miles tread life warranty
Average Tread Life Bridgestone tires are generally expected to last anywhere from 45,000 to 80,000 miles. Yokohama tires can last anywhere between 50,000 to 85,000 miles.

After researching, I found that both Bridgestone and Yokohama offer treadwear warranties of up to 80,000 miles.

As for the average lifespan, Bridgestone tires usually last between 45,000 to 80,000 miles, while Yokohama tires can go for 50,000 to 85,000 miles.

Overall, both brands provide similar mileage warranties and average lifespans, offering reliable options for drivers seeking durable and long-lasting tires.

5. Prices

In this section, I’ll be taking a look at the price ranges of both tire brands – Bridgestone vs Yokohama.

I’ll be using one of the biggest tire and wheel retailers in the US for this comparison – Discount Tire.

Here is a comprehensive table that showcases each brand has to offer:

Bridgestone Yokohama
Average Price Range (Discount Tire) $113 to $674 /ea $68 to $805 /ea
Cheapest Tire (Discount Tire) Blizzak WS90 goes from $113 – $269 /ea Iceguard IG53 goes from $68 – $197 /ea
Most Expensive Tire (Discount Tire) Potenza Race goes from $436 – $674 /ea Advan Sport goes from $255 – $805 /ea

6. Pros and Cons


Pros Cons
Wide array of choices Confusing product lines
Specialized performance tires
Some of the best warranty options in the tire industry


Pros Cons
Reasonable pricing, offering good value for their cost None
Excellent traction, particularly in dry conditions
Stable and safe handling

7. Popular Tires

Here are some notable tires from Bridgestone:

  • Potenza RE-71R
  • Turanza QuietTrack
  • DriveGuard

Some of Yokohama’s best tires are shown below:

  • Advan Apex V601
  • Avid Ascend GT
  • Geolandar A/T G015

Which Is the Better Brand Overall?

Based on the analysis of dry performance, wet performance, snow performance, mileage warranty, and average lifespan, both Bridgestone and Yokohama offer excellent tires with similar capabilities.

However, considering their pros and cons, Yokohama stands out with reasonable pricing, excellent traction in dry conditions, and stable handling.

Therefore, I declare Yokohama as the better pick overall between the two tire brands.